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TEFAL POINT OF SALE AND MERCHANDISING
Tefal is the number one name in non-stick cookware products and small appliances, operating in more than 120 countries and remains committed to making household tasks easier through a constant flow of new ideas, technology and innovation.
Since 2012, D&A have worked alongside Tefal in designing and developing point of sale and in-store merchandising systems for their cookware ranges.
Specifically, the Tefal Ingenio ranges required tester displays and media screens to showcase the unique features of it's 'removable handle' system.
All displays were manufactured, delivered to individual stores and installed by D&A. Full product planograms were supplied to members of staff, ensuring merchandising consistency throughout the Tefal Ingenio range.