Yak as a brand appeals to a market which thrives on action and adventure. High performance paddling clothing and accessories that combine safety, style and functionality.

Working with Yak since their re-brand in 2014, D&A has been involved in creating a style which is colourful and energetic, whilst maintaining it's brand positioning of ‘innovators in paddling adventure equipment’.

Impactful lifestyle and product photography used alongside 'grunge' style elements in brochures, advertising and marketing material have all been used to reinforce the attitude of freedom and adventure, appealing to a young fashion-forward audience.