DALER ROWNEY PACKAGING

Daler-Rowney, worldwide market leading manufacturer of fine art materials, inspiring creativity in artists of all ages and abilities.

D&A worked with Daler-Rowney on the packaging re-design of some of their key products, including the iconic pad ranges and pastel selections.

Key to all the briefs was the importance of maintaining the individuality for all the ranges. It was essential that certain core graphic elements were retained, ensuring recall from long term loyal customers.

Undertaking photography and art direction, D&A created bold and confident packaging whilst providing clear and concise product information.